An annual campaign will put a spotlight on the progress being made by the dairy industry to ensure all dairy-bred calves are reared with care and for a purpose.
Great British Calf Week, from 13-20 September, will showcase interactive events hosted by industry stakeholders, ranging from farm open days to panel sessions, podcasts and webinars.
The week-long campaign for 2023 will focus around two themes: dairy beef genetics and TB calves.
The week aims to celebrate the progress that the industry has made since the launch of the GB Dairy Calf Strategy in 2020.